A 30 minute working session, built from Mustafa's call with Matt on October 28 and the 60 restaurants on the page Bytes AI received on October 27. Your words first, then how the meetings reach your head of sales, then the next step.
For Mustafa Rajeh, Bytes AI · With Dan Reeves and Matt Marani · Tuesday, November 3, 2026 · Working session
"we're at a stage right now where we're pausing shows until 2027."
Mustafa, October 28
"We already did more than 10 shows this year."
Mustafa, October 28
"now I'm focused on getting high quality brands in the door"
Mustafa, October 28
"it's more of like not a painoint but more of an addition, more of like a value" and "I'm just trying to add the cherry on top, just have an extra layer of... more stuff for our sales team to handle".
"we don't we don't need a software or to own any software." Your question to us was about meetings, so this session is about owner meetings on your head of sales' calendar.
"there's one head of sales and then he has, you know, sales team." Mustafa takes the bigger brands himself. "I'm usually involved with bigger brands".
"we close the sale we do the onboarding we do every single thing from A to Z"
How many brand meetings does your head of sales take in a month today?
From first meeting to a signed brand, how long does it take?
Where does a brand deal live once it starts, and who updates it?
Also running, in Mustafa's words on October 28, are the new channel in six AAA Cash and Carry stores, where Bytes AI is exclusive, the NYC deli community, and the referral and partner programs.
"multilocation brands like uh especially pizzeras", "burger spots"
"six, seven locations. There's some pizzeras that have 20,... 25. There's some burger spots that have 30."
"people that need our full platform, people that don't have a good website, people that don't have any, you know, good phone answering"
"the actual owners of whether it's a group, whether it's a franchise"
In the engagement, every account is checked against these four lines before anyone writes to it. Today is for tightening them with you.
Which regions come first?
Which brands are already yours or with a partner, so they stay off the list?
Above what size does a brand go to Mustafa instead of the head of sales?
| Brand | Person | Title | City |
|---|---|---|---|
| Wahoo's Fish Taco | Mingo Lee | CEO | Santa Ana, CA |
| Uncle Maddio's Pizza | James Smith | CEO/President | Nashville, TN |
| Hawaiian Bros Island Grill | Scott Ford | President & CEO | Kansas City, MO |
| Newport Restaurant Group | Mick Lamond | President and CEO | Newport, RI |
| M Crowd Restaurant Group | Edgar Guevara | President and CEO | Keller, TX |
| What happened | Filled in live |
|---|---|
| Reached | of 5 |
| Replied or picked up | of 5 |
| Meeting set | of 5 |
| What they said | in their words |
One of the five is a pizza brand. These five were picked before we heard your brief on October 28. The next cut starts from your four lines.
The five open accounts on the page Bytes AI received on October 27, 2026. On October 28 you said, "I definitely want to see how effective those five leads that we got from you guys are."
restaurant groups and brands on your list, in 28 states and 51 cities.
of the 60 reach the CEO, president or owner directly (21 CEOs, 7 presidents, 7 owners).
of the 60 reach operations, finance, purchasing, a managing director or a general manager, not the top.
of the 60 carry pizza, pizzeria or burger in the brand name.
The question for today is which version helps your head of sales most, the 60 as they stand or the 60 re-cut to your four lines.
Of the 60 on your page, which are the right kind of brand, and which are too big, too small or the wrong fit?
Counts from the list on your page, 60 accounts, contacts checked Oct 9, 2026. The 9 is a match on the brand name only. Brands that sell pizza or burgers without it in the name are not counted, and location counts per brand are not yet checked against your 6 to 30 band.
Each brand checked against your brief, with the person who signs off named and their contact details checked before anyone writes to them.
Messages written for a restaurant owner, sent in your team's names. Every reply is read and routed. A yes gets times. A no comes off the list and stays off.
The meeting goes on your head of sales' calendar. The record and the conversation so far go where your team works, so the call starts warm.
Nothing for Bytes AI to own or run. We do the outreach and the replies. Bytes AI keeps closing and onboarding, and your people only take the calls.
| Input | From you |
|---|---|
| Your monthly price per location, full platform | your figure |
| Locations in a typical target brand | "six, seven" up to "20,... 25" for pizza, "30" for burger spots |
| Months a brand stays live, on average | your figure |
| Brand meetings it takes to sign one brand | your figure |
| New brands a quarter that would make this worth it | your figure |
Locations, times your price per location, times twelve, gives what one brand is worth to Bytes AI in its first year. Divide by the meetings it takes to sign one, and that is what a single owner meeting is worth to you.
What is a new 20-location brand worth to you in year one?
Every figure on this slide is yours, filled in on the call. Sizes quoted from the October 28 call.
Outreach for BOY Machines, sent in each field rep's own name.
Before that, their growth came from trade shows and the quote book, and the field reps did not prospect.
Outreach for RW Martin, sent in its own team's names.
Before that, two salespeople were prospecting by hand against a dominant competitor.
We have achieved 88 interested replies and 31 sales calls booked on our own outbound, in the week of Oct 12 to 18, 2026.
The 88 counts interested replies to our own outbound, one per person, Oct 12 to 18, 2026, read Oct 18, 2026. The 31 counts sales calls booked the same week, one per person, from our booking table, read Oct 27, 2026. These are our own results. Your numbers depend on your market and your offer.
| # | What we still need from you |
|---|---|
| 1 | What happened with the first five, in their words. |
| 2 | Which of the 60 fit your brief, and which do not. |
| 3 | The list, owner meetings on your head of sales' calendar, or both. |
| 4 | Brands and regions that are already yours or a partner's. |
| 5 | What a new brand is worth in year one, and the meetings it takes to sign one. |
| 6 | Your head of sales' name, and who else at Bytes AI signs off on this. |
Thank you for walking Matt through it on October 28. Dan comes back to it on Call 3.